Demassification:


The progress from mass production to demassification due to more users
The progress from mass production to demassification due to more users

Demassification is the process in which we are taking the mass media and breaking it down to fit specific individuals. For example, genres, fashions, styles, magazines etc. This new development in media is important because it is a form of entertainment for everyone. Now the audience has control versus producers or creators. Society uses __technologies__ such as cell phones, computers, and social media sites based on their own needs. This concept is known as narrow casting.

This shows demassification by age and gender specifically to Facebook in the UK
This shows demassification by age and gender specifically to Facebook in the UK





Demassification is a part of audience autonomy, which means that audiences are being characterized. We as an audience are being participants in our entertainment rather than passive observers.





Although new media is vital for us old media is still important because there is still an audience for old media, which includes news papers, radio, and broadcast. Old media still exists because the creators of it are the deciders of what is newsworthy and what is not.